Auckland Food Show 2011

The Auckland Food Show for 2011 is coming up in less than a fortnight, running from Thursday 28th July through to Sunday 31st July at the ASB Showgrounds.  Doors are open from 10am until 6pm on Thursday, Friday and Saturday and 10am – 5pm on Sunday.
I can’t decide what day to go.  I’ve been looking at the celebrity chef programme and have been trying to choose.  I seriously recommend going to watch one of the  chef’s cooking demonstrations – they are usually pretty inspiring and you get just that little bit extra out of attending the show.  I’ve managed to see Donna Hay cooking at two different food shows and watched Sophie Gray last year (pictured above).  Adam Liaw is going to be at the show this year – I religiously watched the season of Australian Masterchef that he was on and I reckon he would be awesome to watch cook.  I’m pretty interested in seeing Julie Le Clerc too – I have no idea what she is like, but I have some of her cookbooks and the recipes are all very appealing.
A new thing that has been introduced this year is the ‘Masterclass Series’.  You can pay a little bit more and attend a class, limited to 50 people, which runs for an hour.  There’s truffle making, learning about meat, making tapas, cheese tasting and a matching wine to your food class.  These intrigue me too.  Decisions, decisions.
If you’re not keen on celebrity chefs and master classes, you can always just attend the show for all the food that is on offer.  Each year there are new products on display along with hundreds of free samples and show specials not to be missed.  I’ve seen that GÜ will be running a show special ($20 for two puds, one pot of ganache and a tub of naughties) which is one thing I am decided about – I will definitely take advantage of it!
So, put the food show into your diary and have a great foodie day out :)